BY 2050, OUR POPULATION IS PROJECTED TO

Add nearly half a million people.

At the same time, our region’s population is aging and we need to attract and retain talent to be strong and competitive economically. This is creating unprecedented stress on our region’s infrastructure, services and high quality of life.

The Heartland Vision

The Heartland 2050 region encompasses the entire Omaha-Council Bluffs metropolitan area, including eight counties, two states and all communities.

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Heartland 2050 is our region’s first long-term vision in harmony with our people, places and resources

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Our Challenge

How do we ensure this is the kind of place our children and grandchildren will want to live and work 40 years from now?

Our Plan

Implementation of the Heartland Vision will take the coordination and commitment of local, county, regional and state leaders, as well as business and non-profit representatives.

Our Goals

The Heartland Vision focuses on six goals to improve our quality of life and create a long-term regional vision in harmony with our people, places and resources.

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Join our mailing list and be contacted about issues that matter to you.

 

Our Values

By coming together in this regional planning effort, we widen our perspective to see how everyone involved — individuals, businesses, and governments — are part of a larger, interconnected system, where over time, small actions lead to great impacts.

Our Priorities

Through community engagement, surveys, committee findings and the scenario process, priorities for growth in our region began to emerge.

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To secure a more prosperous future, we need to plan, together, for how and where we grow.

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WE WILL BE MORE DIVERSE

We need a growth model that provides opportunities to all people to prosper and thrive.

 

SOURCE: U.S. CENSUS BUREAU; WOODS AND POOLE ECONOMICS

IF CURRENT TRENDS CONTINUE, WE WILL DEVELOP AN ADDITIONAL

90,000 acres.

 

That's like adding another Omaha!

 

AND PUBLIC COSTS* WILL OUTPACE OUR REGION'S TAX REVENUES BY

$1.3 billion.

* INCLUDES EDUCATION, HIGHWAYS, PUBLIC SAFETY, RECREATION, HEALTH CARE, HOUSING, UTILITIES, SEWERAGE AND WASTE

Three years in
the making

The Heartland Vision’s planning process coordinated input and feedback from the Heartland 2050 committees, research teams and the general public – ensuring opportunities at every level for everyone, even our most underrepresented populations, to contribute to this important discourse.

THOUSANDS OF PEOPLE FROM AROUND THE REGION SHARED THEIR VOICE.

Here’s what they said.

AS A REGION, WE ARE VERY POSITIVE ABOUT THE FUTURE.

ECONOMIC WELL-BEING AND SAFETY CONCERNS TOP THE LIST OF IMPORTANT ISSUES THAT AFFECT QUALITY OF LIFE.

#1

#2

#3

#4

Less
Crime

More
Jobs

Talented
Workforce

Quality
Education

WE BELIEVE THAT PUBLIC TRANSPORTATION IS IMPORTANT

and although there are concerns about high taxes, we are willing to pay for services we find truly valuable.

WE FAVOR GROWTH FOCUSED IN EXISTING AREAS.

WE WANT TO PROMOTE EQUITY AND OPPORTUNITIES FOR ALL OF OUR RESIDENTS.

WHEN FACED WITH THE CHOICE BETWEEN

“The Status Quo”

(TREND) AND SELECTING A VISION FOR OUR REGION, RESIDENTS CHOSE A SCENARIO THAT REFLECTED:

Scenarios are map-based representations of varying development patterns, housing options and job locations played out over the next 40 years.

More jobs closer to home

As we grow, the region should become a national magnet for a highly skilled workforce, ensuring opportunity right here for young workers.

 

JOBS ACCESSIBLE TO DISADVANTAGED RESIDENTS VIA A 30-MINUTE TRANSIT TRIP:

A robust transportation network

Securing regional funding will not only help us maintain and expand our infrastructure, but will provide more opportunities to reduce future congestion through new roads, transit, walking and biking trails.

 

TRIPS MADE BY BIKING AND PUBLIC TRANSIT COMPARED TO AUTOMOBILES.

More housing options

Our region's demographics are changing and demand for a greater variety in housing options will grow. This will affect our development patterns and ability to redevelop existing places.

 

HOUSING MIX BY TYPE:

Efficient use of public funds

Under the current trend, public expenditures including education, highways, public safety, recreation, health care, housing, utilities, sewerage and waste will amount to $27.8 billion — compared to only $23.4 billion under the Vision.

A difference of $4.4 billion in public spending!

BALANCE OF TOTAL PUBLIC REVENUES VERSUS COSTS:

... all supporting enhanced economic development

Goal #1

Together… our region will strengthen its robust economy to encourage business expansion, job training and growth, and become a national magnet for a young and highly skilled workforce.

Goal #2

Together… our region will have the highest quality education system that educates the work force of the future.

Goal #3

Together… our region will be noted for its healthy living, safe neighborhoods, and exceptional healthcare providers.

Goal #4

Together… our region will be known for welcoming, connected and lively communities that offer residents a range of housing choices and locations.

Goal #5

Together… our region’s investments will develop efficient infrastructure that supports economic development, provides more transportation choices, and reduces energy consumption.

Goal #6

Together… our region values, protects and utilizes our natural features and systems to provide access to green space and resilience from natural disasters.

A framework for continued dedication, coordination and support has been developed to achieve the vision.

COORDINATED BY

 

AND THE HEARTLAND 2050 COMMITTEES,

next steps include:

1) Resources; 2) Infrastructure; 3) Housing and Development; 4) Economic Development; 5) Education; 6) Health and Safety

Signing of the Heartland Regional Compact

Monitoring progress on strategies and actions

Developing implementation committees for the six goal areas.

Updating the Heartland Action Plan regularly to reflect achievements

Maintaining continuous communications about ongoing work and sharing results with stakeholders and the public

ISSUES THAT MIGHT INTEREST YOU:

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Brought to you by the Metropolitan Area Planning Agency

2222 Cuming Street  |  Omaha, Nebraska   |  68102

© 2015